{"id":1929,"date":"2025-09-26T14:08:56","date_gmt":"2025-09-26T12:08:56","guid":{"rendered":"https:\/\/madisontraveltourism.com\/?post_type=influencer_marketing&#038;p=1929"},"modified":"2025-09-26T14:25:00","modified_gmt":"2025-09-26T12:25:00","slug":"influencer-marketing","status":"publish","type":"influencer_marketing","link":"https:\/\/madisontraveltourism.com\/es\/influencer_marketing\/influencer-marketing\/","title":{"rendered":"Cuando el \u00abInfluencer marketing\u00bb se convierte en una experiencia gastron\u00f3mica de marca"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En MADISON Travel &amp; Tourism sabemos que el turismo y la gastronom\u00eda comparten algo esencial: la capacidad de emocionar. Por eso, cuando se trata de conectar marcas con personas, apostamos por estrategias que integran\u00a0influencer marketing, experiencia y contenido aut\u00e9ntico.<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 35%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-text-align-right\"><strong>El evento<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">La\u00a0<strong>I edici\u00f3n de los Premios Yummy<\/strong>, celebrada en el Teatro Pr\u00edncipe P\u00edo de Madrid, es un ejemplo de c\u00f3mo una acci\u00f3n de marketing puede convertirse en un evento de referencia para el sector foodie. Organizado por\u00a0<strong>Paula Monreal (@paufeel)<\/strong>\u00a0junto con\u00a0<strong>MADISON<\/strong>, el evento reuni\u00f3 a los principales creadores digitales del mundo gastron\u00f3mico, chefs reconocidos y marcas l\u00edderes.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"335\" height=\"145\" src=\"https:\/\/madisontraveltourism.com\/wp-content\/uploads\/2025\/09\/logo-premios-yummi.png\" alt=\"Official logo of the Yummy Awards, foodie influencer gala organized by Madison.\" class=\"wp-image-1932 size-full\" srcset=\"https:\/\/madisontraveltourism.com\/wp-content\/uploads\/2025\/09\/logo-premios-yummi.png 335w, https:\/\/madisontraveltourism.com\/wp-content\/uploads\/2025\/09\/logo-premios-yummi-300x130.png 300w\" sizes=\"(max-width: 335px) 100vw, 335px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Influencers como embajadores de marca<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s de una docena de categor\u00edas premiaron a creadores que han hecho de la gastronom\u00eda su universo digital. Desde&nbsp;<strong>In\u00e9s Basterra (@hoycomemossano)<\/strong>&nbsp;en la categor\u00eda&nbsp;<em>Healthy<\/em>, hasta&nbsp;<strong>Roro (@whoisroro)<\/strong>&nbsp;como&nbsp;<em>Yummy del A\u00f1o<\/em>, pasando por perfiles como&nbsp;<strong>Boukie (@<em>boukie<\/em>)<\/strong>,&nbsp;<strong>Violeta Mangri\u00f1\u00e1n (@violeta)<\/strong>&nbsp;o&nbsp;<strong>Delicious Martha (@deliciousmartha)<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada premio fue patrocinado por marcas relevantes del sector como&nbsp;<strong>Moulinex, CeraVe, Tefal, McDonald\u2019s, ElPozo, Gull\u00f3n, Comunidad de Madrid, Zespri, Bimbo Burger Estilo Artesana y El Corte Ingl\u00e9s Food<\/strong>, generando una conexi\u00f3n directa entre contenido, producto y audiencia.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Una gala pensada para generar experiencia<\/strong>s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La gala fue mucho m\u00e1s que una entrega de premios. Desde la&nbsp;<strong>alfombra roja<\/strong>&nbsp;con creadores como&nbsp;<strong>Iban Garc\u00eda<\/strong>&nbsp;y&nbsp;<strong>Mar\u00eda Reus<\/strong>, hasta la actuaci\u00f3n de&nbsp;<strong>Sof\u00eda Ellar<\/strong>, pasando por un catering tem\u00e1tico y activaciones de marca, todo estuvo dise\u00f1ado para generar contenido compartible y memorable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La presentaci\u00f3n del evento, estaba pensada como algo disruptivo e innovador, el presentador <strong>Xuso Jones<\/strong>\u00a0comparti\u00f3 escenario con\u00a0<strong>Alba Renai<\/strong>, una influencer digital generada por inteligencia artificial, mostrando c\u00f3mo la tecnolog\u00eda y la creatividad se fusionan dando como resultado un nuevo paradigma que tiene cabida en el marketing de influencia.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"814\" src=\"https:\/\/madisontraveltourism.com\/wp-content\/uploads\/2025\/09\/engagement.png\" alt=\"Engagement metric generated by the Yummy Awards on social media, reflecting the impact of foodie influencer marketing.\" class=\"wp-image-1933 size-full\" srcset=\"https:\/\/madisontraveltourism.com\/wp-content\/uploads\/2025\/09\/engagement.png 800w, https:\/\/madisontraveltourism.com\/wp-content\/uploads\/2025\/09\/engagement-295x300.png 295w, https:\/\/madisontraveltourism.com\/wp-content\/uploads\/2025\/09\/engagement-768x781.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>Resultados que hablan por s\u00ed solos:<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Alcance org\u00e1nico masivo<\/strong>\u00a0en redes sociales.<\/li>\n\n\n\n<li><strong>Engagement real<\/strong>\u00a0con las comunidades foodie.<\/li>\n\n\n\n<li><strong>Contenido generado por los propios asistentes<\/strong>, multiplicando la visibilidad de las marcas.<\/li>\n\n\n\n<li><strong>Posicionamiento de MADISON<\/strong>\u00a0como referente en marketing experiencial e influencer marketing en el sector gastron\u00f3mico.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-49a2e4bdfa70471facc49c277dc5d23e\"><strong>Si quieres conectar con tus clientes a trav\u00e9s de experiencias\u2026<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En MADISON Travel &amp; Tourism dise\u00f1amos estrategias de\u00a0<strong>influencer marketing que emocionan, activan y posicionan<\/strong>. Porque no se trata solo de colaborar con influencers, sino de\u00a0<strong>crear momentos que se recuerdan, se comparten y se recomiendan<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-black-color has-text-color has-link-color wp-elements-63bd9f78988a350c51ca7b7c42be92ea\"><strong>\u00bfQuieres que tu pr\u00f3xima campa\u00f1a sea un todo un \u00e9xito? Hablemos.<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-black-color has-luminous-vivid-amber-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/madisontraveltourism.com\/es\/contacto\/\"><strong>CONTACTA CON NOSOTROS<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"featured_media":1931,"template":"","class_list":["post-1929","influencer_marketing","type-influencer_marketing","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cuando el &quot;Influencer marketing&quot; se convierte en una experiencia gastron\u00f3mica de marca - Madison Travel &amp; 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